Hanne Trafnik is a designer who grew up in Germany and lived in the United States, Singapore/Malaysia, and Australia.
She holds a B. Design in Industrial Design from the University of Washington, Seattle (2012).

Through design, I focus on uncovering the motivations within people to drive product innovation that solves peoples’ problems.

There are fascinating and urging problems abound to address through design and I enjoy building deliberate products and services that serve a purpose and have impact. 

I hope to apply my experiences toward efforts in sustainability: to develop new resource creation and consumption systems to diminish carbon emissions, universal access to clean energy, and to eradicate human dependancy on fossil fuels (please contact me if you’re pursuing the same, and in need of design thinking).


Image of Hanne Trafnik


Fjord (Accenture Interactive)
Senior Interaction & Service Designer
Sydney & Singapore
01/16 – present

Helping clients identify innovation spaces and define outcome-driven products and services through research, service and strategic design; designing end-to-end digital product and service experiences.


IxDA Industry Mentor
Sydney, 03/19 – present

Supporting and guiding design professionals starting out in the field of digital product & service design, to develop and sharpen skills, embrace learning and grow as humans.


UX & Visual Designer
Munich, 07/15 – 01/16

Worked and shaped interdisciplinary teams around digital experience design, user research, and design systems.


Fluid (formerly LUNAR Europe)
UX Designer
Munich, 07/12 – 04/15

Cultivated understanding for holistic experience design (brand, product, service); honed skills in user research, strategic thinking, and design process.



Accenture Australian Taxation Office • Breuninger • Bosch/Siemens Commonwealth Bank of Australia Danfoss Die Pinakotheken • Focus Online • Gigaset • Good Return Mammut • Medlumics • Petronas • ProSieben Sat.1 • Radiometer • Sennheiser • Swyx • University of Washington • Qantas Queensland Investment Company Westfield


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